Omniture SiteCatalyst Event Basics Predefined events: Events that come out of the box with SiteCatalyst Custom events: Events which you can define based on your specific requirements Predefined events: Omniture offers several predefined events, some of them described below: prodView : visitor views a product. scView : shopping cart is viewed. scOpen...

[caption id="attachment_844" align="alignleft" width="200"] Google Partner Kit[/caption] I was totally surprised to receive a box from Google containing several nice notebooks, quality pens, a chromecast, and a giftcard for Starbucks to cater a meeting with clients. They offered to even rent an office for meetings with...

Can you trust Content Groupings? With excitement last month, I setup my content groups. Amidst all of the data that flows into my analytics view, I began to question what I was seeing. Can we trust those content groups? Well, I finally got around to testing it...

Our new website was performing terribly. At (https://developers.google.com/speed/pagespeed/insights/), we scored 51/100! I was already using TimThumb to compress the images and serve them up, but this was not good enough. Google recommended that we turn on file compression. Page Speed Before: 51/100 Page Speed After: 88/100 Turning on Resource Compression Located...

For a certain university, there are over 160 different degree offerings on it's website. The traffic showed that people arrived at a degree page and then later, they submitted an inquiry or applied. However there was no direct call to action on the degree pages...

Shortly after taking my job, I worked through implementing Google Tag Manager on all of our web sites. This shaved weeks off of the timeline to deploy new analytics tags. It eliminated uncertainty and obscurity in the whole process. It eliminated chances to make mistakes...

Here is the problem: We have 160 different pages in our website with buttons like the ones below. [caption id="attachment_327" align="aligncenter" width="697"] Apply Online and Request Information[/caption] I want an event to fire each and every time that those are clicked. I also want to know on which of...

So I dove into all the facets and tools of Google Analytics. I was really super impressed with the Google URL Builder. I am thinking of how I can most creatively use Campaign Sources, Mediums, Campaign Names. Oh and whoah lookout, we even have utm_content for...

I'm officially a qualified Google Analytics Individual for 18 months. I'll need to renew in January of 2014. Send me all of your analytics issues. I am currently having lots of fun with custom variables and customizing content for variable groups....

So I want a tidy way to track error pages in google. Seems like that would happen by default right? So how about a nice way to see the host, full referring path, and the attempted destination? Then you can make a report and send it...